In the fall of 2018 I conducted a research study for a new service by Mastercard. The goal was to get a good understanding of the customer, their values and needs, and to create a useful value proposition.
Mastercard, an American multinational financial services corporation, is always innovating and looking for ways to improve its services. I was involved in the first (research) phase of a new service that could potentially impact millions of entrepreneurs around the world. Together with other UX researchers and designers I was challenged to interview several entrepreneurs in Amsterdam and to create a useful value proposition based on those interviews.
Electronic payments have the ability to create a world with greater opportunities for all.