As a classical institute, the Mozarteum Foundation was struggling to reach younger audiences and with an outdated, overly complex website, the board of directors felt empty-handed in terms of their online presence. Keen to launch a new website that would meet the modern standards and that would also make the foundation more appealing for younger audiences, the Mozarteum approached Molina Visuals in order to find the right direction.
I was challenged to investigate and evaluate the user experience of the Mozarteum's website and see what issues users were facing in order to gather information for the foundation of the new website. I was also in charge of organizing and hosting an onsite, two day workshop with the CEO and directors of the Mozarteum Foundation to get a clear view of the business goals and requirements. Ultimately the goal wasn't only to launch an improved website, but also to give the Mozarteum Foundation a new online 'image', one that would make Mozart modern again.
The main building of the Mozarteum in Salzburg.
We conducted several kinds of user tests and interviews and were given a large amount of data and analytics by the Mozarteum Foundation which enabled us to get a clear view of users' pains, gains and jobs. Through a series of online meetings with the stakeholders prior to the onsite workshop I was able to get the first pieces of what ultimately had to become and extensive and complete briefing for the new website.
Get more information about the process and the end result of the project.
The two day, onsite workshop was filled with several activities, which I always tend to make as fun as possible - not only to give the involved people a great time (after all, two full days are quite long) but also to make them feel more comfortable about saying everything they want to say. With the information gathered from the meetings and the workshop we were able to create a briefing that instantly got approval from all involved stakeholders.
Photo taken on the second day of the workshop.
The new website of the Mozarteum Foundation, which was based on the research, the briefing and all information gathered during the meetings with the stakeholders, was launched early 2018. It resulted in a clearer and more modern website, which is ready for the future and also inspiring for younger visitors. With the launch the Mozarteum proved itself to be ready for the next generations and made classical music modern once more.
© Leon Lieffijn 2019