As a classical institute, the Mozarteum Foundation was struggling to reach younger audiences and with an outdated, overly complex website, the board of directors felt empty-handed in terms of their online presence.
Together with Molina Visuals I was challenged to get a clear overview of both the wishes as the preconditions for a new website, and thus for the new ‘image’ of the Mozarteum Foundation. In order to do this we had the opportunity to talk with the directors and other stakeholders through online meetings, as well as a two day workshop onsite in Salzburg.
The main building of the Mozarteum in Salzburg.
Through a series of online meetings with the stakeholders I was able to get the first pieces of what ultimately had to become and extensive and complete briefing for the new website. While preparing for the onsite workshop I came up with several activities to get the full picture of necessary information.
Get more information about the process and the end result of the project.
I always tend to make these activities as fun as possible, not only to give the involved people a great time (after all, two full days are quite long) but also to make them feel more comfortable about saying everything they want to say with regards to the new website and its briefing. With the information gathered from the meetings and the workshop we were able to create a briefing that instantly got approval from all involved stakeholders.
Photo taken on the second day of the workshop.
The new website of the Mozarteum Foundation, which was based on the briefing, the research and all information gathered during the meetings with the stakeholders, was launched early 2018. It resulted in a clearer and more modern website, which is ready for the future and also inspiring for younger visitors. With the launch the Mozarteum proved itself to be ready for the next generations and made classical music modern once more.
© Leon Lieffijn 2019